California's Largest Subaru Enthusiast Festival

Santa Anita Park - Arcadia, CA
** August 4, 2024 **

Subiefest California Sponsors

Thinking about becoming a sponsor / vendor?

Subiefest California is specifically designed to prioritize the sponsor / vendor experience. In short, we create an exciting Subaru performance marketplace with additional branding opportunities before, during, and after. The result? An event where attendees not only buy items you bring to sell, but they leave loving your brand more.

We do this by heavily encouraging vendors to sell products and services at the event paired with heavily encouraging our attendees to come ready with cash in hand. To help, we promote event-day vendor specials and have a one-of-a-kind approach to giveaways that drives an impressive amount of foot traffic to vendor booths.

You can read more about our event formula here:

Last Year's Attendance: 7,100

Founded: 2006

Primary Attendee Bases: California

Some of last year's sponsors include: Subaru of America, ZF Design, Nightmotorsport, TR MOTUL, COBB Tuning, Aeroflowdynamics, IAG Performance, OUTFRONT MOTORSPORTS INC., Sparco, Goose Gear, Inc., Subimods, Nitto Pit Crew, Aristocrat Autosport, Killer B Motorsport, Advanced Clutch Technology, Nrg Innovations, Spider Roof Rack, Dirtcom Inc., Vermont SportsCar, Seibon Carbon, HPS Performance, ENEOS USA, Inc., Compressive Tuning, YimiSport Tuning, Scosche Industries, Inc., Pedders USA, aFe POWER, Rokblokz, Blipshift, DND Performance Interior, Nitrocross, BILSTEIN Shock Absorbers, Dark MatterX, Delicious Tuning, A'PEXi, CARVEN EXHAUST, OEM Audio Plus, 3D U Ace, LTMW, Detailing Super Store, WEDS WHEELS NORTH AMERICA, Adam's Polishes - Anaheim, Rigid Armor, Rally Innovations, Remark, Mighty Club, GearHead Society, Mackin Industries, Whiteline, Garage Girls Jewelry, Rosenstein Wheels (Direct Wheel), Custom Japanese Plates, The Loft Performance, DBA USA, MyJapanDirect, LOT USA / BRIDE, WELLvisors, NonStopTuning, Subiworks, Tanabe Racing Development / REVEL USA / SSR Wheels, SmellyPanda x TreefrogUSA, SEVERESKY .JP INC, IKON MOTORSPORTS, LIQUI MOLY USA, ASFIR 4x4, Kansei Wheels, Polydrops INC, Ichiban Garage Brand, Firm 400, ProjectWerks, LOWERED EMPIRE, RevMatch Clothing Co., Subtle Solutions, CHUMMEEZ, BÉ FRSH, Vinyl Labz, North County Subies, OS Giken USA, Team Subaru 15, Team Subiechick, Forester Culture, Boxer Squad, Rumble Squad

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2024 Sponsor & Vendor Tiers

Note: Early bird pricing in effect until July 13, 2024. Don't wait!
  Official Partner Official Sponsor Associate Sponsor Vendor Spot Official Supporter T-Shirt Sponsor Subaru Club
Regular Price $1,600 $1,250 $850 $500 $800 $400 $0
Early Bird Price $1,500 $1,150 $750 $400 $700 $300 $0
Vending Space 50' wide x 35' 25' wide x 35' 25' wide x 35' 13' wide x 25' N/A N/A 13' wide x 25'
Example Space Use 2 x 10' x 20' canopies
4 cars
10' x 20' canopy
2 cars
10' x 20' canopy
2 cars
10' x 10' canopy
1 car
No Physical Space No Physical Space 10' x 10' canopy
1 car
Large Logo on Event T-Shirts        
Small Logo on Event T-Shirts          
Goody Bag Items        
Goody Bag Items (no brochures)        
Plugs over PA        
Banners Around Venue (you provide) 5 3     3    
Logo on Event Schedule        
Logo on Photo Booth Background          
Power to Booth Included            
Prime Web Advertising        
Secondary Web Advertising      
Brand / Website in Ticket Email          
2 Premium Tickets for Giveaway          
Vendor Badges 10 10 8 4     4
Required Raffle Goods or Services $400 $400 $200 $200     $20
Required Facebook / IG Promos 4 4 2        
Email Opt-In During Ticket Purchase        
Email Opt-In During Raffle Entry    
Limited Availability      

General Notes:

  • Vendor tier prices go up $100 after July 13, 2024.
  • Custom sponsorship levels available contact for options.
  • Providing prize goods and/or services is a vendor/sponsor requirement and is not optional.
  • All vendors are encouraged to provide special deals on products and service for the show.
  • The signup deadline for having your logo printed on shirts and photobooth background is July 05, 2024.
  • Subaru Group / Club specific option is available. Please read this page.

Vendor Space Info:

  • Location priority is primarily based on sponsor package / price paid and when the payment was made (sooner = better placement).
  • Only one vendor is allowed to display in each respective area. Absolutely no sharing.
  • E-Z Ups must be provided by the vendor and do not have power. (or rented for $100, available during checkout)
  • Power connections available for $75.00 per location, and must be requested by at least three days before the event (available during checkout).
  • Tables and chairs are limited and are first come first serve. Please bring your own to guarantee having a table and chairs.
  • Vendor locations are determined the week prior to the event.
  • Fixed spaces may be flush against other sponsor spaces, so please booth design appropriately.

Details On Sponsor Offerings:

  • Sponsor provided ~8' x 2' banners may be placed around the venue at organizers discretion if offered in sponsor package.
  • The photo booth will be a special area for attendees to be photographed. The background will include Subiefest California Official Sponsors and Partners.
  • Tickets for use in Official Partner and Sponsor giveaways will only be distributed to winners after a contest / promo is held.
  • Official Partners, Official Sponsors, and Associate Sponsors are required to cross promote Subiefest California on Facebook before the event.
  • Email opt-in opportunities are presented to attendees during the ticket sales process as well as raffle entry process. It is up to them to opt-in to receive emails from you and therefore vendors are not guaranteed to receive a large email list.